It’s critical to visualize your work.
We were recently asked to explore how to integrate one product with another on our Web site. In order to guide the discussion, we established a set of design criteria, sketched out 15 options, and put them on a board.
As soon as we did this the product team swept over to see. It was a feeding frenzy, but within an hour we went from 15 to 2, and the team is now on its way to a final design.
Dave Springgay 