Yesterday the team ran a customer journey workshop. We went from not much, to a mess of much more in 3 hours.
The columns on the board represent phases of a marketing funnel. The rows represent customer actions, questions, emotions, pain points and opportunities. Of course, much of the information has been redacted to maintain my position at the company!
Kudos to Shadman Ahmed and Richa Mourya.
Dave Springgay 