Snapshots of imagination and design
In todays post, I'm going to look at five cognitive biases that regularly affect product design, and present a strategy to avoid them. These biases lead product managers and product designers to create beautiful products that underperform or fail in the market place.
In many organizations, design reviews are a painful experience. The design is criticized, the designers are insulted, and people walk away in disagreement. But it doesn't have to be that way. In this post I review Discussing Design, by Adam Connor and Aaron Irizarry.
Yesterday the team ran a customer journey workshop. We went from not much, to a mess of much more in 3 hours. The columns on the board represent phases of a marketing funnel. The rows represent customer actions, questions, emotions, pain points and opportunities. Of course, much of the information has been redacted to maintain my... Continue Reading →
In India we stop for tea once, if not twice, during the day. I know, this has nothing to do with experience design, but it's a tremendous experience in itself. The team is served in clay cups which are discarded after being used once. The clay certainly has an impact on the taste, and the... Continue Reading →
Here's a great video that shows how sticky notes can be used to map out the steps in a customer experience, business process, etc. https://www.youtube.com/watch?time_continue=10&v=_vS_b7cJn2A
The basic philosophy of design thinking is "be curious, talk to people, and try stuff". This is a great post from the Stanford D School, explaining how they teach design thinking to kids. It would be even better if they talked about iteration. We try things to learn where we're wrong. https://lnkd.in/e3yYyCq The design thinking... Continue Reading →
I love usability testing. It's a great way to learn what works, and more importantly, what doesn't. Today we ran 8 people through a test in 2 hours. Script on the left, results on the right, and design improvements due on Monday.
Here's a great blog post by Jonathan Courtney on "Lightning Decision Jams" - a simple yet effective technique to avoid unstructured discussion and save time when making decisions.
It's critical to visualize your work. We were recently asked to explore how to integrate one product with another on our Web site. In order to guide the discussion, we established a set of design criteria, sketched out 15 options, and put them on a board. As soon as we did this the product team... Continue Reading →
The PEDL app went live this week. We have over 100 bicycles at 15 stations in Bangalore. They have scan and go IOT locks. And you can rent them for 2 cents an hour. Incredible! You can see more of the experience down below. To be honest, it's still a bit rough, but we work... Continue Reading →
Dave Springgay 