Sometimes design is less than pixel perfect. Here's a storyboard from our latest design sprint. We run design sprints quite a bit at Zoomcar. They usually consist of the following phases: Problem definition and scoping Idea generation with crazy 8's Convergence The creation of a storyboard The creation of a clickable prototype A usability test... Continue Reading →

After weeks of preparation and planning, we finally managed to get together with some of our favourite customers in Bangalore. We invited over 100 customers from the area to meet with us, drink, eat, and learn about some of our new products. We also used this occasion to learn more about who they were, how... Continue Reading →

Over the past month we've been working on the design for our new PEDL app. PEDL is a bicycle sharing service. We have 300 cycles on the road now, and just put in an order for many more. Can't wait for the rubber to hit the road. For more information, check out Greg's article here.

If you're interested, I'll be speaking at the UX India Conference in Bangalore on November 2. In 18 minutes or less (I hope) I'll cover how we are building empathy for our customers at Zoomcar, across the product management, design and development teams. This is a great opportunity for me, and for Zoomcar. Hope it... Continue Reading →

About 3 months ago I launched an empathy program at Zoomcar. The goal is to help product managers and data scientists get in touch with their customers. I launched the program with a workshop. The topics included what is empathy, what does it matter, and how can we develop empathy. Then we ran a brainstorming... Continue Reading →

We're in the middle of a design sprint at Zoomcar. We spent the first day scoping out the problem. On the second day, we drew a crazy number of sketches, and converged on a storyboard. Now we're preparing a prototype, and plan to run usability tests on Tuesday. Fast and furious. For more information, see... Continue Reading →

I recently led an experience mapping workshop at Zoomcar in Bangalore. It was very challenging and in the end, very satisfying. Many smart people around the table. Now we need to turn our insights into measurable improvements. For more information, see my portfolio piece on the same subject.